April 12, 2024
Gen Z Weddings Trends for 2024
What to expect!
As we gear up for the end of 2023, the wedding world is leveling up to pre-pandemic vibes, where everything’s getting back to normal! With a whopping 2.1 million weddings happening this year, according to Florist Review Magazine, there’s a fresh twist on the horizon: Gen Z is taking center stage! The Gen Z crew is hitting the ripe age of 25+ in 2024, and they’re rolling into the wedding scene. Thanks to the wedding industry getting its act together after the chaos of 2022 and 2023, they can finally set their wedding dates without any hitch. The best part? Everything from wedding dresses and venues to decorations and entertainment is just a few clicks away. But here’s where they’re really turning the game around, setting themselves apart from those millennials who came before them.
Forget those standard wedding hashtags and signature cocktails; Gen Zers are all about making a statement that’s uniquely them. They’re bringing in cultural elements, vibrant color palettes, and eye-catching locations to shake things up.
Now, let’s dive into the details. First up, is the guest list. Since 2022, it’s all about keeping things cozy and intimate. The average number of guests invited is down to 115 people, as mentioned in Florist Review Magazine. They want to create an authentic celebration where every guest feels like an extension of the couple.
But there’s more to it. Gen Z couples are valuing spirituality, culture, and meaningful symbols. Think special dates, like 23, 2023, or get ready for all the 24’s in 2024! In 2023, 65% of couples tied the knot during the summer and fall, with September 23, 2023, taking the cake as the most popular date. October has been on fire for seven years straight, holding onto the title of the most popular wedding month, as per Florist Review Magazine. And despite the chatter about inflation and its impact on budgets, they’re not compromising on their must-haves. In fact, only 30% of couples are considering a budget cut, while the rest are keeping the original plan alive and kicking.
For Gen Z, if a wedding can’t be captured and shared, it’s not a wedding at all. Their top priorities include top-notch wedding photography, guest books, Polaroid cameras, or a kick-ass Photo Booth (they’re 10% more into this than millennials). Venue selection comes in next, with 57% of couples giving it top billing, according to Florist Review Magazine.
Now, say goodbye to far-flung wedding destinations. Gen Z is all about highlighting their culture or tying the knot within 30 miles of their current location. When it comes to venues and decor, 56% of these trendsetters are diving headfirst into tech and digital trends. You can practically predict their choices from their wedding decor Google searches, like “Coastal Vibes,” “Old Money,” “Palm Springs Aesthetic,” or “Eco Futuristic.”
Based on their online footprint, we can predict colors are making a comeback! No more sticking to the boring old white and beige palette. Gen Z is going bold, with 56% embracing lush greens and natural greenery as their go-to choice, according to Florist Review Magazine. As for the age-old debate between maximalism and minimalism, they’re flipping the script in 2024. It’s all about embracing individuality, personality, and pushing boundaries with non-traditional textures and bold color contrasts. So, maximalists and minimalists, you’re both in luck!
“Creativity” is the name of the game for Gen Z. They’re all about executing things their way and making sure it’s not just surface-level. Speaking of filters, they’re all about immersion. Decor elements need to be sculptural, with diverse shapes and textures. Let those floral designers work their magic!
Gen Z is known as the trendsetting generation, and one of its most characteristic tastes that is becoming a trend for 2024 is embracing negative space in design with flair. Instead of crowding every inch, they skillfully utilize empty areas to create impactful and aesthetically pleasing visuals. It’s a minimalist approach that speaks volumes in the digital age.
Interested in embracing this trend? Here are a few ways you can get started:
Synergy of Spaces:
Positive spaces, thoughtfully appointed as focal points for decor, and negative spaces, artfully providing a subtle backdrop, converge to shape a harmonious visual symphony. In this dynamic interplay, each element contributes to the overall aesthetic, creating an immersive experience for couples and their guests.
Do not underestimate minimalist furniture:
Studies indicate that 88.5% of members of Generation Z have opted for a daily life with minimalist furniture that does not overwhelm the room. This allows for more negative space and gives the room a clean, contemporary look. This decoration makes them feel comfortable and in a familiar environment. Consider it when planning the decoration of any event.
Nature Integration:
This coming year, there will be an increase of 33% more weddings incorporating views of nature through windows or using plants strategically. This not only adds beauty but also utilizes the negative space outside.
The Monochrome Scheme rules:
Last but not least, opt for a monochromatic color scheme. This minimizes visual clutter and enhances the impact of both positive and negative spaces.
REMEMBER: Balance is key when incorporating elements into wedding setup. No cluttered tables or extra spoons lying around here. It’s all about letting the table and flowers with heir magnificent colors make that first impression. Arrangements are ditching vases and turning into over-the-top installations that steal the show.
Oh, and round tables are making a comeback! They’re not just about looks; they’re all about functionality. These tables add movement and let the couple curate what goes on the table. Gen Z’s fascination with nostalgia means they’re mixing mid-century vibes with modern lines for a look that’s as unique as they are.
